Ford Desert Rose event in Erbil, Iraq

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2-12-2024

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Ford Al-Kasid successfully hosted the Desert Rose event in Erbil, Iraq, in November 2024. This was not just another gathering or adventure day with our customers—it was about embracing the essence of the "Ford life."

The event brought together over 50 Ford vehicles and more than 100 enthusiastic customers, along with renowned influencers from across Iraq. Throughout the day, we immersed ourselves in a range of thrilling activities, including off-roading, drifting, and pushing Ford’s rugged vehicles to their limits. Guests enjoyed a variety of snacks and meals, adding a touch of comfort and hospitality to the dynamic event.

But it wasn’t all about adrenaline—we also took a moment to give back to the environment by planting trees, reinforcing our commitment to preserving nature for future generations. As the day turned to night, we came together to enjoy movies under the stars, creating memories that will last a lifetime.

Desert Rose was undoubtedly one of the most unique automotive events in Iraq this year. The feedback from our customers was overwhelmingly positive, and the lasting impressions they shared were second to none. This event truly reflected the adventurous spirit of Ford while showcasing our dedication to community, sustainability, and unforgettable experiences.